Many modern methods of fishing are irresponsible, destructive and wasteful; unnecessarily killing millions of marine creatures and destroying vital marine habitats.
Add to this the ridiculous modern attitude to the fish we eat; billions of perfectly tasty, edible fish being thrown back to the ocean dead, because they are unfashionable, yet every year millions people die of starvation!
When it comes to fish… the world has gone mad! The future of the entire planet, every human, creature and plant is dependent on the health of our oceans. It’s time we started treating our oceans and the amazing life within them with the respect they deserve.
Only 5 species make up 80% of the seafood eaten in Britain… So let’s be more adventurous and try something new!
Seafood can be exciting, tasty AND sustainable!
Restaurants and Recipes
It's easy to enjoy delicious seafood guilt free! Check out our restaurant recommendations and recipes so you can savour the best the sea has to offer!
How can I tell what's sustainable?
To find out more information on what seafood is sustainable and what isn’t you can pick up a free Pocket Good Fish Guide during your visit to the SEA LIFE London Aquarium or go to www.fishonline.org to download a free guide to your computer.
It is also easy to find sustainable seafood which has been certified by the Marine Stewardship Council using their online product finder.
The Marine Stewardship Coucil (MSC)
The Marine Stewardship Coucil (MSC) make it easy-peasy to buy sustainable seafood… simply look for the blue MSC label when shopping or dining out! The MSC is the world’s leading certification and ecolabelling program for sustainable seafood. They are a global organisation who work with fisheries, seafood companies, scientists, conservation groups and the public to promote the best environmental choice in seafood.
Discover what MSC labelled seafood is available in your country.
Their vision is of the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations! …sounds good to us!