The Marketing Coordinator’s main responsibility is the implementation and ongoing management of the SEA LIFE Minnesota’s interactive channels. This role also is responsible assisting in the implementation and ongoing analysis of all marketing related efforts. The Marketing Coordinator position is integral in the success of customer facing brand positioning and driving overall admissions.
Four year degree in Marketing, Communications, or related field, or equivalent experience
1 to 3 years marketing experience
Digital marketing experience preferred
Strong written and oral communication skills
Positive attitude and willingness to adapt to dynamic environment
Ability to handle a variety of tasks simultaneously
Proficiency with Microsoft Office (Word/Excel/PowerPoint) required; experience with Adobe Creative Suite (InDesign/PhotoShop/Illustrator), HTML preferred
Experience working with Basecamp / Highrise
Proficiency working with Constant Contact or similar campaign tool,KEY OBJECTIVES
Implement strategies to deliver branded internal and external communications ensuring our customer message is clear and consistent with the brand image/guidelines
Execute brand positioning activities within the Minnesota market
Demonstrate a proactive approach to the company Vision and Values
Maximize digital exposure to drive admissions and brand awareness
Demonstrate a clear commitment to achieving the highest standard of customer service
Develop and implement a comprehensive and strategic plan for all interactive channels including; social media, Google Analytics, website, PPC, SEO, and Review Sites
Manage expectations and push results from 3rd party contractors
Develop/implement/recap comprehensive and strategic plans for all eNewsletter communications
Work with operations staff to develop and maintain site standards for customer facing communications
Work with operations to implement and maintain customer research to help drive overall marketing decisions
Assist with overall implementation and analysis of marketing tactics
Assist in the implementation of the overall Mall of America marketing campaign
Drive prebook and daily admissions
Utilize yearly marketing plan to guide decision making
Other duties as assigned
Prepares and submits daily, weekly, and monthly marketing reports showing effectiveness of marketing efforts
Ensures purchase orders and check requests are accurately submitted and reconciled each period
Health & Safety
Responsibility to ensure compliance of Health, Safety & Security within the workplace.
Understand risk assessments within own workplace and ensure reporting of any new risks to appropriate manager.
Ensure own compliance of safe working procedures in place for work activities within job role.
In cases of incidents or accidents ensure appropriate reporting is completed in a timely manner and if necessary the corrective action has been taken to avoid repeat of such incidents and accidents.