Merlin Entertainment

Merlin entertainment

Merlin Entertainments Group is the leading name in location based, quality family entertainment. As the world's number two visitor attraction operator we deliver unique, memorable and rewarding experiences to our 30 million visitors worldwide. We do this through our iconic global and local brands and the commitment and passion of our outstanding managers and employees.

We have 60 attractions, in 12 countries, across three continents - Europe, North America and Asia - and employ over 13,000 staff.



Our SEA LIFE attractions offer a friendly and authoritative guide through the seas and oceans of the world and their mysterious and amazing inhabitants. This really is the last great frontier.

With the unrivalled display technology, biological expertise and entertainment skills available to us we have been able to create seamless journeys through European and tropical waters and close encounters with everything from humble shrimps and starfish to seahorses, sharks and stingrays.

Through SEA LIFE we are able to champion the cause of marine conservation, through education, awareness and, wherever possible, direct action.

Merlin Dungeons

The Dungeons logo

Our Dungeons are not for the faint hearted!! We have combined real history, horror and humour to bring gruesome historic events back to life in the 21st century. Live actors, rides, shows and special effects combine to transport you back to darker times when history’s horrible bits were just that bit more...horrible! The world famous London Dungeon is the leader of the pack with four further Dungeon sites following closely behind. These include the first German Dungeon in Hamburg.

Visit if you dare. But be careful. You never know who is around the corner.


Legoloand logo

At LEGOLAND® creativity meets fun! Our sites around the world will enable you to discover kid-powered rides, cool building challenges, interactive attractions, exhilarating coasters, shows that make you part of the action - and so much more.

LEGOLAND is a land of surprise. Everywhere you go you’ll hear lively music and see whimsical and astonishingly accurate LEGO® brick models. It’s a chance to let your imagination run free. We put the fun into family trips - with something for every family member and dozens of things to enjoy together. It’s a theme park that can be anything you want it to be. It's creative, imaginative, fun. It’s LEGOLAND!


Gardaland logo

We invite you to discover a submerged continent, challenge the fury of the jungle rapids, face the dangers of the ferocious sea or experience the emotion of flight aboard a supersonic jet. You can do it because everything is possible in GARDALAND!

After a busy day can relax at the Gardaland Hotel Resort. It’s a magical place for a fantastical holiday.

With more than 40 exciting rides, shows that entice you into never ending adventures and a fabulous Hotel Resort, Gardaland is the N°1 theme park in Italy.

Alton Towers

Alton Towers logo

Alton Towers is one of the top tourist attractions in the UK. It is also the only short break resort in the UK with a world class theme park, two hotels, water park, luxury spa, conference venue, and fully themed, extraordinary golf! For a relaxing, fun-filled weekend away with the whole family – any time of the year – it is perfect.

Alton Towers has been carefully landscaped into 500 acres of Staffordshire countryside. Within this lie 200 of beautiful gardens that have the Towers themselves as a unique and historic centrepiece. Whilst quietly out of the way in their own gorgeous gardens on the edge of the park, the hotels are within easy reach of the main attractions. These include the tropical paradise that is Europe's largest indoor water park, the amazing Mutiny Bay and the park’s other famous rides and attractions. The perfect escape for kids of all ages!

Chessington World of Adventures

Chessington logo

Chessington is famous for fun. It has a unique blend of exciting rides, amazing animal encounters, live shows and unrivalled excitement. We specialise in giving kids (from 0-99 of course) one of the best days of their lives! From the exciting new SEA LIFE attraction to Bubbleworks, tiger cubs to Dragon's Fury or a Squirrel Monkey Walk, Chessington World of Adventures and Zoo promises – and delivers - a hassle-free, action-packed family day out. You might even want to stay for the week. In that case, why not book in to the Safari Hotel? It’s the very best place to stay for an extended visit.

London Eye

London Eye logo

At 135m high, the Merlin Entertainments London Eye is the world's tallest cantilevered observation wheel. During the graceful 30 minute flight you will be able to see as far as 40km from the comfort of your fully enclosed, state of the art glass capsule. Since we opened in 2000 we have welcomed over 29 million visitors and have won 80 awards for design and engineering, tourism, customer service as well as numerous people's choice awards. In a short period of time our amazing wheeel has become a global icon and a 21st century symbol for modern Britain.

Madame Tussauds

Madame Tussauds logo

London's most famous visitor attraction, Madame Tussauds, has been providing entertainment, magic and wonder for visitors for over 200 years. Visit us and you’ll find yourself immersed in the world of celebrity, politics, history, music, film and sport. You’ll be able to get up close and personal with your icons and heroes like never before. We’ve got rid of the red ropes and created an inclusive, innovative and interactive environment. We’ve also rolled out the famous Madame Tussauds experience globally with attractions in New York, Amsterdam, Las Vegas, Shanghai, Hong Kong, Washington DC, Hollywood and Berlin.

Thorpe Park

Thorpe Park logo

If you’re looking for excitement then the first place to head is Thorpe Park. We are the UK's top theme park for thrill seekers and have over 25 rides and attractions that offer breathtaking speeds, death-defying drops and gut-wrenching loops. Throughout the season we also have an exciting calendar of events.

So what’s going to get your butterflies flying? Will it be Stealth, Europe's fastest rollercoaster? It accelerates from of 0 – 80mph in under two seconds. How about Colossus, the world's first ten looping rollercoaster? Maybe it’s Nemesis Inferno, a 4.5 G-Force experience? Whichever you go for you can’t go home without riding at least one of our unholy trinity. But will you dare to ride all three?

Warwick Castle

Warwick Castle logo

Warwick Castle is Merlin's oldest attraction and, we’re proud to say - Britain's Greatest Mediaeval Experience. In our year-round programme of interactive entertainment you’ll be able to see Fighting Knights, Fairytale Princesses, take our spooky Ghost Tour, experience the Great Battle March and marvel at the world's biggest siege machine! And then, when you think you’ve done it all, you’ll be thrilled by a real jousting tournament, have your breath taken away by the birds of prey and cheer on the daredevil knights.

At Christmas it’s even more magical – if that were possible – as our calendar of winter events sparkles into life. Start by taking to the ice – literally – on our Christmas rink.

LEGOLAND Discovery Centre, Berlin

LL Discovery Centre logo

Our first LEGOLAND Discovery Centre opened in Berlin in 2007. When you visit you’ll be taken on a journey through a colourful and creative LEGO world, where interaction, family fun and learning go hand in hand. You’ll see real LEGO bricks being made in the fun factory, visit the amazing 4D Spellbreaker cinema show, build and test your own models, enjoy an exciting ride through the medieval castle on the dragon's back…and lots, lots more. And it’s all under one roof. There are also LEGOLAND Discovery Centres in Chicago, USA, at Duisburg, Germany and at Meadowlands Xanadu in New Jersey.

Heide Park Resort

Heidi Park logo

Fancy riding the steepest wooden roller coaster in the world? How about the world’s tallest drop tower? With names like Colossus and Scream, any ride rat will do anything to take a trip to Heidi Park. They will find it at Saltau in North Germany, just 65 miles from Hamburg. And they will love it – because its 85,000 sq metres of countryside make it Germany’s biggest theme park.

The Heide Park is famous for entertainment and hospitality and includes a 440 bed holiday centre with Caribbean style lodges, a 4-star resort hotel, The Port Royal and a brand new Pirate Show.

Earth Explorer

Earth explorer logo

If you ever wondered what makes our earth tick or – better still – have curious kids who love to find out what makes our planet roar, crack, erupt, tremble, howl, shudder, heave, freeze and boil then you MUST come to Earth Expolorer. The more curious you are the more you’ll get out of this wonderful interactive adventure.

An exciting, educational voyage of discovery for all ages, Earth Explorer involves you totally. You will see and feel how the four natural forces of earth, wind, fire and water have shaped our world, and how they continue to influence our daily lives.

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Dive into a magical underwater world filled with a dazzling array of amazing creatures. From face-to-face encounters with sharks to a hands-on rock-pool experience, there’s plenty for everyone to enjoy at SEA LIFE.

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