To champion the ocean and its amazing animals
At SEA LIFE, conservation is at the heart of everything we do — and we’re making waves to protect our seas. With over 550 marine experts worldwide and 20 million guests diving into our world each year, we’re on a mission to connect people with the ocean and its incredible creatures. Through inspiring storytelling, hands-on experiences, and global expertise, we show how everyday actions can make a big splash for marine life.
From education to global conservation projects, we’re here to protect our oceans — one creature (and guest!) at a time.
Protecting the world's oceans
Since 2013, SEA LIFE has proudly partnered with the SEA LIFE TRUST in a shared mission to champion the ocean and its incredible animals. Through meaningful marine conservation efforts, we’ve helped provide vital care for marine life via sanctuaries, funded impactful conservation projects, and delivered global campaigns that protect marine habitats and wildlife. Together, we’re making waves for a better future for all who swim, crawl, and glide in our oceans — and we aim to inspire our guests to join us by supporting marine conservation through donations.
Donate Now
Our Mission
By encouraging our guests to feel like they've entered an amazing and intimate underwater world filled with animal discovery, we aim to inspire future generations to preserve our ocean and the incredible animals that live within it. We depend on them as much as they depend on us.
We are committed to safeguarding the ocean through:
- Protecting endangered species
- Rescue, rehabilitation & release
- Restoring habitats
1. Protecting Endangered Species
Biodiversity is key for healthy environments. We are committed to protecting endangered species, helping recover populations and reducing risk of extinction.
2. Rescue, Rehabilitation and Release
We are dedicated to saving injured, sick, lost and confiscated animals, providing a sanctuary for recovery, and when possible, returning them to their natural habitats.
3. Restoring Habitats
Our conservation efforts through restoring habitats aim to conserve biodiversity, ensuring ecosystems remain balanced and healthy for future generations.
Some of our purposeful work
We're Safeguarding Sharks & Rays
We support vital shark and ray conservation through global research and projects like ReShark’s StAR programme—re-wilding zebra sharks in Indonesia to help restore healthy ocean ecosystems.
Discover more
We're Seahorse Saviours
From Australia to the UK, our seahorse projects help endangered seahorses have a place to thrive—teaming up with experts to protect these tiny creatures and the habitats they call home.
Discover more
We're Treasuring Turtles
Nearly all sea turtle species are endangered. Each year, we rescue and rehabilitate 100+ turtles across the UK, US, Asia & Australia—helping them recover and return to the wild.
Discover more
We're Reef Rescuers
We're helping protect coral reefs in Europe and the US through projects like SECORE—rescuing and caring for corals to preserve biodiversity and restore these vital underwater ecosystems.
Discover more
We're Whale Warriors
In partnership with WDC, we created the world’s first Beluga Whale Sanctuary—now a Guinness World Record holder—offering rescued whales a safe, natural space to swim, explore and thrive.
Discover more
We're Ocean Allies
We help to restore ocean habitats through global beach cleans, seagrass projects & sea bins—removing waste, protecting wildlife & championing plastic-free, thriving seas for the future.
Discover more
We're Seal Supporters
We rescue, rehabilitate, and re-wild grey seal pups and other marine animals from around our shores who need expert help and a place to stay. Each year we provide sanctuary to around 70 seal pups.
Discover more
We're Freshwater Friends
From Australia to the US, UK and Korea, we protect freshwater species through breeding programs for pygmy perch, gila topminnows, Korean salamanders and native crayfish—restoring fragile ecosystems.
We're Seabird Sidekicks
Across the globe, we care for seabirds through penguin research, puffin rescue and release—protecting vulnerable birds and supporting wild populations through expert care and conservation.
Our latest news
Dive in and discover our latest news, stories and fun facts from all around the globe!
Dive in
