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Look Out for our collectable Pop Badges!


Hunstanton SEA LIFE Sanctuary Pop Badges!

Join the craze and collect the super fun collectable badges! You can collect them year round and swap badges from any Merlin attraction at Hunstanton SEA LIFE Sanctuary. 


How do I swap Pop Badges?

Visit the sanctuary and see what you can find! Our staff love to swap pop badges, they are able to swap any of your spares with you.


Fair Swapping Guide for Collectors

  • Be considerate of other people's collections and do not pressure them to swap something they may want to hold onto for their personal collection.
  • Staff love to swap their pop badges, however, if they are dealing with a situation or feeding our wonderful creatures there may be a small delay in swapping.
  • Collectors are responsible for their personal collection of pop badges and Hunstanton SEA LIFE Sanctuary cannot be held accountable for any losses that may occur on the premises.
  • For fair swapping, our pop badge policy is 1 badge for 1 badge per swap, regardless of the Pop Badge's status or rarity.
  • Pop Badges are NOT for resale and hold no value. Do not pay someone for Pop Badges as they are making the unlawful profit from our intellectual property.

 Hunstanton SEA LIFE Sanctuary is unable to replace lost pop badges. Request for pop badges to be posted out cannot be fulfilled due to high demand. Special releases will be at our discretion and pre-promotion may not always happen. Badges for sale will be reported by the attraction to associated selling sites and unlisted. Hunstanton SEA LIFE Sanctuary reserves the right to withdraw any of its Pop Badges at any time. 

Kids Meal Deal

Collect me, 'Lilly the Seal' or our NEW 'Pingu the Penguin' Pop Badge when you purchase a Kids Meal Box!

Being a FORCE for Good


Our 'Being a Force for Good' pop badges are awarded to individuals who make a donation* of £10 or more to the welfare of our seals. *This donation must be accepted by a member of the team at the admissions desk to receive your pop badge.

Touch a Star FIsh

It's here!

Receive a pop badge when you touch a Star Fish, Crab or discover a mermaids purse with a member of the team at the Rock pool.

Conservation Pop Badge

Look out for our conservation events!

Each year we organise conservation events, follow us on Facebook and look out for updates on our website.

I Did A Beach Clean

Help the team complete a beach clean and receive a biodegradable pop badge! All you have to do is sign up via our Facebook Events page and turn up on the day.

Birthday Pop Badge

Celebrate your birthday at SEA LIFE Hunstanton! Visit the sanctuary on your birthday and collect your badge. *You must be able to prove it's your birthday by showing your Merlin Annual Pass card or form of ID stating your date of birth.

Penguin Beach Badge

Visit the sanctuary and collect your Penguin Beach pop badge, each visitor who complete their SEA LIFE Scratch card will receive this new pop badge.