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SEA LIFE Mission

SEA LIFE Brighton Mission

Here at SEA LIFE Brighton, our purpose is to inspire people to fall in love with the ocean and all its amazing animals by sharing the magic that lives beneath the waves.

Through incredible underwater environments filled with discovery, up close animal encounters and lots of fun we create memories that last a lifetime. This is important because our oceans are as beautiful as they are essential.

They are home to millions of incredible animals and plant species that produce 50% of the oxygen we breathe. We rely on its delicate ecosystem to survive, but our ocean is under threat and it's everyone's responsibility to change its fate. - At SEA LIFE Brighton we hope to encourage this change.

We introduce more than 300,000 people a year from all over the world to over 5,000 extraordinary animals who are cared for by an amazing community of marine experts and when all our passion and knowledge combined with the might of our charity the SEA LIFE TRUST incredible things happen like establishing the world's first beluga whale Sanctuary, rescuing and releasing sea turtles and seals back into the wild, protecting coral ecosystems and playing our part in the largest 24hour beach clean initiative on the planet.

We aim to inspire as many people as possible to explore make memories and most importantly preserve our vital oceans.


SL Brand Purpose

SEA LIFE Purpose

By encouraging our guests to feel like they've entered an amazing and intimate underwater world filled with animal discovery, we aim to inspire future generations to preserve our ocean and the incredible animals that live within it. We depend on them as much as they depend on us.