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  • Wednesday 6th March 2024

Eye 29

To get into the spirit of World Book Day® and encourage children to share their passion for reading, some of the UK’s leading attractions are partnering with the charity to celebrate the fun this year.

Leading destinations including the London Eye, Warwick Castle, Shrek’s Adventure! London, Cadbury World, LEGOLAND® Discovery Centre in Manchester and Birmingham, Madame Tussauds Blackpool and SEA LIFE Centres nationwide will all be offering complimentary entry to children who come dressed as their favourite book characters or carrying their favourite book this World Book Day, happening on Thursday 7th March.

The attractions are partnering with the charity to celebrate and promote reading for fun among kids of all ages. Children aged from 2 to 15 years old and dressed in book-themed costume – whether it’s Zog, everyone’s favourite green ogre Shrek, a shark, a witch or a magician to name but a few – and are accompanied by an adult with a pre-booked promotional ticket can enjoy a complimentary ticket for the attractions between March 7 –10.

Complimentary tickets at the selected attractions can also be redeemed for children who want to bring their favourite book. 10 percent of each ticket sold will be donated to World Book Day, and 5 percent will be donated to Merlin's Magic Wand charity.

Nick Brigden, Head of UK Brand Partnerships at Merlin Entertainments which owns the attractions involved, said: “We are very much looking forward to sharks, Queens, bunnies and dragons visiting us across World Book Day weekend.

“If your children love a great read, we’re hoping to inspire their future reading through our attractions. World Book Day provides us with the perfect opportunity to ignite the spark of imagination in the hearts of children, encouraging them to explore the wonders of reading.”

Cassie Chadderton, Chief Executive of World Book Day, said: “It’s wonderful to partner with some of the top UK attractions to celebrate the enjoyment of reading. We hope these fabulous days out in amazing spaces such as SEA LIFE and Warwick Castle inspire families and children to have fun with books, so that many more can grow up with the life-changing benefits of reading for pleasure.”

To gain a complimentary ticket from Thursday 7 March through to Sunday 10 March, all children aged 2-15 have to do is arrive dressed as their favourite book character or carry their favourite book with a fully paying adult.

The following attractions are involved in the initiative: the London Eye, Warwick Castle, Shrek’s Adventure! London, Cadbury World, LEGOLAND® Discovery Centre in Manchester and Birmingham and SEA LIFE Centres across the UK.

How to Claim Your complimentary child ticket. Tickets must be booked via the below website:

  1. Head to access the promotion and select the attraction you wish to visit. 
  2. Select your adult ticket and a promotional child ticket will be added automatically at checkout.
  3. Choose the preferred date and complete the transaction.
  4. Opt for the Print@Home delivery method for faster entry at the gate – either scan from a mobile device or present a printed copy.
  5. On the day of your visit, come with your adult ticket and your child dressed in book-themed fancy attire.
  6. A member of the Merlin Entertainments team will welcome you, verify your child's costume, and grant entry to the magical world within.


Terms and Conditions:

  • Valid for children aged 2-15 years
  • 10% per ticket sold will be donated to World Book Day, and 5% will be donated to Merlin's Magic Wand charity
  • One child ticket is available per World Book Day promotion adult ticket booked in advance through this link: Tickets purchased elsewhere on our website or in attraction will not be granted the promotional offer
  • One adult ticket can be booked at a time. For more than one adult ticket please book as an additional ticket
  • To qualify for the promotional offer of the child ticket, the child must be dressed in a World Book Day-themed costume, or arrive carrying their favourite book on the day of the visit
  • Child must be accompanied by ticket-holding adult
  • This promotion is limited to a total of 150 tickets per attraction per day
  • Standard terms of ticketing and entry apply