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Responsible Business

Responsible Business at SEA LIFE Kelly Tarlton's

Everyone at SEA LIFE Kelly Tarlton's cares deeply about what they do, and what we stand for. We feel a deep sense of kaitiakitanga over the animals in our care and their natural habitats around the world, as well as our hapori whānui. We aim to be a force for good - continuing our mahi to go above and beyond what is expected of us as an active member of this community.

Turtle Rescue and Conservation

Our vision is of a world where our oceans are healthy, properly protected and full of diverse life.

We want all visitors to our aquarium to love the oceans and the creatures that live in them as much as we do. By sharing their beauty, we want to inspire you to help us protect them for generations to come.

SEA LIFE Kelly Tarlton's is home to the only Turtle Hospital in Aotearoa - we have seen over 100 turtles pass through our doors since the mid 90's!

Our aim is to rescue, rehabilitate and release as many sea turtles as we can. With each of the 7 species being either endangered or critically endangered, each and every turtle we can save may make all the difference to the long term survival of these amazing creatures.

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Discover more about our turtle rehabilitation program as well as other conservation work done locally and globally!

Discover Turtle Rehabilitation

Merlin's Magic Wand

Bringing the magic to seriously ill, disabled and disadvantaged children across the world.

Merlin Entertainments' special charity, Merlin's Magic Wand, puts the magic back into the childhoods of seriously ill, disabled and disadvantaged children across the world.

By providing tickets and financial support in the form of travel grants, they help thousands of children and their families to have magical days out every year.

For children who are too unwell for a day out, they deliver exciting Taking the Magic to the Children projects, ranging from sensory rooms to specially adapted playgrounds.

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Please note that Merlin's Magic Wand works directly with children, families, and organizations that will benefit from a day out and is unfortunately unable to provide tickets to assist with fundraising through raffles and auctions.

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People and Commmunities

SEA LIFE Kelly Tarlton's welcomes many different people year after year, so we're always responsive to our guests' diverse and changing needs. We're also a committed community partner as an employer and as a force for good. Read more about our approach to accessibility and inclusivity here, as well as our community engagement and children’s charity Merlin’s Magic Wand in the sections below.

Turtle Rescue Zone


Wherever possible we'll strive to create environments that are welcoming to guests and make our attractions more accessible. With changing facilities, quiet areas and more, accessibility is integral to our operations and customer service.

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Pride Pledge 2022

Pride Pledge

One in 10 workers feel discriminated against, harassed or bullied at work and people from the rainbow (LGBTQIA+) community face even higher rates of this.  We want our aquarium to be a safe place for all our team members and visitors to be their authentic selves.  Joining Pride Pledge makes our position known externally but also provides our team with access to Rainbow Awareness training to improve our understanding and become better allies

Health, Safety & The Community

Our number one priority is to protect the health, safety and security of our guests, our employees, our creatures and the people who work with us. We're absolutely committed to always achieving the highest safety standards, and we'll never compromise or become complacent in this.

We call this safety-first approach Protecting the Magic.

Protecting the Magic is about driving a positive, proactive culture of safety across all our attractions. It helps our leaders, people and business partners identify and manage risks effectively, prevent accidents and deliver unforgettable guest experiences.

We focus all our energy on looking after our guests, colleagues, contractors and the animals in our care. Our mission is clear – to always ensure we're Protecting the Magic every day through world class people and practices.

Health&Safety Video

Our Six Spells of Safety

To Protect the Magic, everyone at SEA LIFE Kelly Tarlton's applies our ‘Six Spells for Safety’. It's a simple step-by-step reminder of what everyone can do to help, whatever their role or responsibility.

  • Use your head: Think 'safety first' before starting every task 
  • Be on guard: Keep guests, colleagues and animals safe 
  • Do it right: Follow all safety rules and practices
  • Take a minute: Always keep your work area safe, secure and tidy 
  • Tell us now: Report anything unsafe, ask if you're ever unsure 
  • Help us all: Share your ideas for improving safety

Our Safety Culture

We're dedicated to going beyond legal compliance and delivering world-class Health, Safety and Security standards that continuously raise the bar. 

These are embedded in the organisation through protocol, processes and communications, supported by a central team of health and safety experts. To learn more, read our guide to Health, Safety and Security below and visit where both employee and contractor handbooks are accessible.

Read more about our safety measures